5 Tips to tackling Content Marketing
As a business owner, you should already know by now how important it is to use online tools for your business. Yet, it is not enough to use the internet to post and promote your products or services online. You need to have a basic understanding of what content marketing is. Also, how to use it to solve your business problems.
In simple terms, content marketing means producing and sharing content online. Such as articles, videos, or info-graphics that provide value. They should also catch people’s interest, by informing and entertaining. Content marketing ideas are important for your business. Because, it helps you connect with your target market online. It is also a way to improve your leverage by placing your business as one of the “authorities” in your industry. Which, you can achieve by sharing your content and knowledge across the internet.
The 5 tips:
1. Pinpoint your USP
Competition is inevitable in every business. Therefore, your products or services are likely being offered by other companies already. There is a lot of people who can offer what you do. To stand out from the rest, you need to have a unique selling proposition or unique selling point. Your USP is something that you have that others don’t. It is what makes you unique and different from the competitors. Once you have known your USP, this is what you will promote.
2. Focus on goals
Before starting, ask yourself what is your goal of your business first. Is it to gather likes? Increase followers? Become viral? Generate leads? Reach customers? Gain subscriptions? Knowing what you intend to happen with your content marketing campaign is crucial. It is important to stick to your purpose and goal. Marketing is result-driven. It’s the result of all the effort that counts.
3. Produce original content
Sharing curated content online is good for riding trends and increasing interaction. It is important to produce fresh content. It could be a blog article or a video that you can then generate smaller content from. For example, from one video you can get many content pieces. For instance, you can create a blog article, small video clips, and photo quotes. You can then share these bite-sized pieces of content to all your social media platforms.
4. Know your audience
Always do some research on what catches the attention of your target audience. What do they like at this moment? What topics interest them? Look at your online communities to find ideas on what content to produce next. Then, determine which content would fit into what platform. Short videos, for example, work well on Facebook and Instagram. While articles are better suited for blog websites and short quotes are good for twitter. For Pinterest, you would link your blog to it.
5. Track online engagement
After creating and posting original content it is time to look at the numbers. There are social media insights and reports which let you see your analytics. So, you can check which particular post has the most interaction. You can analyze and compare different pieces of content. Always track your online engagement. It will help you better understand what content works well, and what you should focus on.
Plan and strategize
Marketing is a battlefield. The competition is tight. You should plan and create a content marketing strategy to match your business needs. In addition, your plan should be 100% ready to achieve a foolproof marketing campaign and reach your goals.
Choose your platforms
There are many social media platforms made available for content marketing. Choose which ones to use. Some businesses don’t thrive in a particular platform, decide what will work for you. Also, make sure that your efforts do not go to waste.
Update content regularly
Content marketing is a long-term strategy. Therefore, you must maintain it for as long as your business is standing. This means you have to keep going with the marketing plan and always put out fresh content every time. Posting content consistently will help your online presence and promote brand recall.
In conclusion, be patient, intentional, and creative with your strategy. And, if you don’t have the time or skill to do these things yourself, don’t be afraid to invest and get some help. There are a lot of people, tools, and websites out there that can assist you. Lastly, all these tips will ultimately help you overcome your business challenges.
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