How to use social media as a life coach
If you’re a life coach and you are thinking if you should be on social media, then yes you should. It’s important for business owners to have a basic understanding of how social media can be used to their advantage. If done correctly social media can increase your sales, and help you reach more potential clients.
First, you must understand that gaining clients should not be your only goal. Using social media is a unique way for you to present your brand to potential clients, as well as connect and build a more meaningful relationship with your current ones. Think of it as your portfolio, journal, and messenger in one. You can use social media to post about things you love or things that inspire you. That way, you can come across as being authentic. You can use social media to promote your services, blog, courses, and seminars. Just remember the 80/20 rule.
You can also interact with your audience by asking them questions, using polls and having contest. Make them feel like they are a part of a community. No matter the content, you must realize that it’s not all about the numbers. You should prioritize engagement over the number of your followers or likes. People who interact with you, are the ones who form a close tie with you and your brand. These are the people you want to pay close attention to.
Make sure you tailor your posts for every platform. For example, you can use Facebook for short, eye-catching videos, questions, detailed infographics and links to your blogs. Instagram, on the other hand, could be your visual board for interesting photos, animated infographics, quotes, etc. Just make sure that your content is personal, intentional, well thought-of and provides value.
At the end of the day, what you show on social media reflects who you are as a person and what you stand for, so make it count. Below are simple Do’s and Don’ts of social media. So, are you using social media effectively?
- Engage by responding promptly and thoughtfully, it's very important to interact.
- Project a positive image of yourself and your business.
- Make sure you are genuine.
- Get familiar with using hashtags.
- Don’t only post asking for clients, you shouldn’t be spamming your followers.
- Don’t be negative.
- Don’t be needy.
- Don't forget to check for spelling and grammar errors.
- Don’t forget to be consistent with logging in and engaging.